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Extraordinary Marketing

Our Commitment To You Is Simple: We Deliver Marketing And Service Of Exemplary Quality, Regardless Of Your Home’s Price Range.​​​​​​​

​​When your home is represented by Sotheby's International Realty Canada, it benefits from worldwide recognition and the prestige of the Sotheby's brand, and gains access to an unmatched global marketing platform. Discover how our expansive media network and brand position maximizes the potential return on your home sale.

In addition to offering basic marketing services available through other real estate companies, Sotheby's International Realty Canada will build a customized marketing plan for your home that is tailored to reach the most relevant and qualified real estate buyers through online, social media, mobile, print and traditional marketing.


Why List With Us

We showcase your home to more quality buyers, locally and around the world. Our team offers the highest calibre of service, discretion and marketing, regardless of your home's size, neighbourhood or price point.

Unrivalled Global Marketing

Showcase your home to qualified local and international homebuyers on our network of the world’s most significant media companies and real estate websites.  

Elevated by the Sotheby's Brand

Position your home as a premier Canadian real estate opportunity with marketing that reflects the quality and prestige of Sotheby’s.

Marketing Reports & Accountability

From the moment your home is listed, you receive detailed reports on the marketing and sales activities completed to achieve its sale. Login to Folio™, our proprietary online client platform, for personalized reports. 

Your Home Marketing Plan 

Iconic Marketing for Today's Real Estate Consumer

Sotheby’s has defined the art of marketing the world’s most cherished valuables since its inception. Today, with nearly 100% of homebuyers previewing homes for sale online, we not only ensure exceptional marketing in traditional print marketing, but through videography and immersive digital experiences that bring your home to life.

The Power of Sotheby's International Realty's Network

Every home represented by Sotheby’s International Realty is showcased on, the world’s premier website for real estate and homes for sale attracting over 30 million visits and 118 million pageviews annually, as well as on Sotheby’s International Realty’s mobile app. From there, your property is distributed to more than 100 interconnected Sotheby’s International Realty local websites around the world.

Canada's Premier Real Estate Website -

Featuring a state-of-the-art location-based and predictive-search experience, draws over 5 million visits and 15 million pageviews from uniquely qualified homebuyers annually, while generating thousands of qualified home buyer leads for property listings.

Marketing Your Home in the World's Most Influential Media

Every home represented by Sotheby’s International Realty receives exposure on an unrivalled collection of the world’s most authoritative digital media. Regardless of your property’s price, your home will be marketed to elite homebuyers and real estate investors in the New York Times, Wall Street Journal, Bloomberg Property Listings and Financial Times Property Listings. 


Showcasing Your Home in China and the Asia Pacific

Our global marketing platform ensures that your home is searchable on the fastest-growing real estate portals in China and the Asia Pacific. Every Sotheby’s International Realty property is presented on Juwai, China’s premier real estate website; Asian luxury real estate portal Prop GO Luxury; and Nikkei Asian Review, the most influential news publication in Japan.

Property listings over $1 million USD (~ $1.32 million CAD) are also featured on Zao Bao the flagship Chinese website of Singapore Press Holdings. ​​​​​​​

Your Property Marketing in Europe

Sotheby’s International Realty markets every property listing to discerning European buyers on England’s iconic Country Life; Italy’s leading property portal House24; and Real-Buzz, one of the largest global databases of homes for sale in the Spanish, Brazilian Portuguese, French, Italian, Russian, Simplified Chinese and Traditional Chinese languages. ​​​​​​​

Reaching Real Estate Consumer in Mexico

Sotheby’s International Realty is the first and only international real estate company to showcase the properties it represents to Mexican homebuyers, in partnership with Mexican publishing group, Expansión.

Expansión is a multi-platform business outlet that covers finance, politics, technology, marketing, arts, and lifestyle with a total reach of 15.4 million readers. Your property is featured on a fully-responsive, multi-lingual real estate portal on the Expansión website, which exclusively showcases all the global listings within the Sotheby’s International Realty brand

Marketing Your Home on Sotheby's International Realty's Apple TV App

Homes represented by Sotheby’s International Realty are searchable on the only real estate app on Apple TV that ensures an impeccable visual experience while exploring the world’s most extraordinary properties. Discover how your home will be viewed globally on Apple TV by searching "Realty" or "Sotheby's International Realty" on the Apple TV App Store.

Luxury Marketing for Extraordinary Homes

Through preferred partnerships with destination luxury websites, Sotheby’s International Realty markets homes for sale to elite high-net-worth real estate buyers worldwide. Our listings receive exposure on showcasing properties over 200,000 Euro (~ $290,000 CAD); Robb Report for properties over $500,000 USD (~ $600,000 CAD); James Edition for properties over $700,000 CAD; and Mansion Global for properties over $1 million USD (~ $1.32 million CAD). 

Social Media Advertising for Your Home

Every property represented by Sotheby’s International Realty Canada is advertised to a targeted and exceptionally qualified segment of local and Canadian real estate consumers on Facebook and Instagram.

Customized Global Print Advertising Options

By leveraging the strength of the Sotheby’s International Realty network, our clients gain exclusive access to a vast array of premier international print and digital media options unavailable through other real estate brokerage brands. Enquire if your property would benefit from ad placements in Wall Street Journal, New York Times, Bloomberg Markets, Financial Times, Robb Report, Condé Nast magazines, or other top-tier publications. 


Work With Us

In the highly competitive Toronto market, being well-connected, having priority access to new developments, off-market and upcoming listings helps to give our clients a valuable and much-needed edge.

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